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Jury Research

Turning Facts Into Memorable Stories™

LitStrat Inc.'s research experience is unparalleled. Using state-of-the-art research techniques we uncover hidden biases in the venue, identify the characteristics of adverse jurors, and provide attorneys with an empirical basis for assessing overall case theory and the persuasiveness of specific arguments. We determine the probability of an adverse verdict and what damages, if any, will be awarded. Our predictions are unequaled in their accuracy because we know how to frame the right questions and interpret research data.

Our most important contribution to clients is the creative application of our research findings to the strategy development process. Through careful and well-planned analysis, we help you develop a persuasive and coherent story. We highlight key issues by creating convincing and memorable case themes. We provide answers to questions that we anticipate will arise during deliberations, and we help determine the most effective ordering of witnesses. The research findings will also give you a firm basis for formulating the best possible settlement position.

We develop a customized plan based on your needs and the issues specific to your case. We identify the hierarchy of facts, issues, and witnesses that the jury will use in its decision making process. The reliable identification of the hierarchy of case issues early in the litigation process, allow litigators to allocate discovery resources most effectively.


 Research Services